To conceptually understand the impact of media Eric McLuhan used Tetrads. These consist of four principle questions:
- What does a medium enhance or extend?
- What does it make obsolete?
- What does it retrieve from older media?
- What does it reverse or flip when pushed to its extreme?
Overall, I found the course very informative. I have learned a lot of things that I will take away with me. The course has given me a greater knowledge of how the internet influences a number of sociological domains. I now think about new media and privacy issues, government filters and open software in a completely different light. I will admit at first I did not know how I was going to get through two weeks of content that appeared so foreign to me, but Adam has been a great lecturer and tutor, I have really enjoyed taking his classes.
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